David M. Feldman is co-founder and Senior Executive Officer of SDR Consulting. In his main role as a senior consultant, he executes engagements that enhance his client's overall profitability through the identification of key marketing opportunities. Specific areas of expertise are pricing, forecasting, market structure, product positioning and integration of primary research in database applications.

Over the past 30-year period, Dave has had overall management responsibility for running all of SDR's operations, and developing and enhancing the company's offerings. During the past 10 years, Dave has focused his efforts on business development and expansion of SDR's consulting practice.

Recent assignments included:

• Development of multiple profit enhancement strategies for a major pharmaceutical company to improve its market position given its loss of patent protection
• Development of a 10 year planning tool for an agricultural chemical provider's worldwide crop protection business, which integrated forecasting of overall market trends, pricing strategies and competitive responses.
• Advised telecommunications provider on packaging and pricing strategies for bundling of multiple communication services.
• Advised a non-regulated utility provider in strategies to enhance revenue through expansion of their energy offering.
• Advised agricultural chemical provider on strategies for new technology based product introductions.
• Developed a consumer segmentation strategy for a communications provider with the focus on being easy to understand and implement in the marketplace.

Dave has presented pricing strategy at IIR and AMA conferences. He has written articles in Journal of Professional Pricing and Applied Marketing Research. He is a Member of Professional Pricing Association, AMA, and Pharmaceutical Market Research Group. Dave has held numerous offices in the Atlanta Chapter of the AMA, the Atlanta chapter of the Industry Information Association, and the Southeastern Chapter of the MRA.

Dave received his BS in Textile Engineering and his MS in Industrial Management from the Georgia Institute of Technology.